This website is a curation of past articles. To receive the latest beauty news, subscribe to our newsletter.

Editor's Picks

BWB’s Favorite Beauty Finds in the Pharmacy

BWB’s beauty editor-approved guide to navigating the drugstore!

Drug stores have changed a lot in the past few years. Long gone are the bare bone selections of skin and hair care. Today, the variety of beauty brands include products that are international, modern, sophisticated, and specific to all of your beauty concerns. Here at BWB, we have filtered through the noise to share a few favorites from our local drug stores.


VICHY Laboratories, one of the leading brands in French pharmacies, uses mineralizing thermal water from French volcanos as one of the main ingredients in all of their products. Packed with 15 minerals, their serums, creams and moisturizers keeps the skin pH balanced, is healing and regenerating. Their superior products address a range of skin care concerns, and produce beautiful complexions with no help from department stores, spas or dermatologists.

Here are some of the must haves that should not be missed:

IDÉALIA Radiance Boosting Antioxidant Serum is made of Mineralizing Thermal Water and Licorice Extract. Try it with Vichy IDÉALIA Night treatment, which incorporates mineralizing thermal water, hyaluronic acid, apricot oil, and caffeine to help the skin restore itself, firming for a radiant complexion. Their Mineral 89 Fortifying And Hydrating Daily Skin Booster is made up of 89% mineralizing thermal water and hyaluronic acid. It is the perfect moisturizing serum to compliment any other product applied over it. For a 48 hour boost of hydration, try their Aqualia Thermal Rich Cream.

Skinfix is a Canadian company that promotes straight forward, natural, simple ingredients and has deservingly received many beauty editor awards. We cannot get enough of their Hand Repair Cream, which works miracles on the driest of hands and heals eczema and dermatitis. Some of its key ingredients are colloidal oatmeal, aloe, jojoba, allantoin, and rice bran oil.

YESto® is a fruit and vegetable-based skin care brand that decided to habe some fun with their natural beauty products. Each of their ten different lines targets different skin types. Each highlight a different fruit or vegetable as the base ingredient to combat various skin problems. The cucumber line targets sensitive skin, the blueberry line promote youth boosting possibilities, and the grapefruit line regenerates dull and uneven skin tones, just to name a few. The range of masks and applications are playful and diverse, allowing for a spa day, any day.

Two to try are:

YESto® Cucumbers Calming Sleeping Mask which combines the likes of cucumber, broccoli and spinach extracts. It is left on over night and delights in the morning. Grapefruit Vitamin C Glow-Boosting Mud Mask combines grapefruit, Vitamin C and pink kaolin clay. It truly reveals brighter, glowing skin. Another of our favorites is Primrose Lip Oil which uses evening primrose, triglycerides, and castor oil to soften and smooth lips, while eaving the slightest pink sheen.

The Mane Choice hair care brand brings exotic ingredients straight to your locks, assuring healthy hair growth and shiny, manageable, bouncy hair. The Ancient Egyptian Anti-Breakage & Repair Antidote Hair Mask and Shampoo includes kalahari, oleaster and baobab oils, and smells of fresh fruit.

Their Daily Moisturizer & Sealing Cream features moringa seed oil and will make you rethink your regular leave-in conditioner. Another miracle worker is the Serum Oil Mist with soy milk which leaves your hair shiny and frizz free!

Herbacin, synonymous with hand and foot care, combines German ingredients to deliver healing products to all parts of the body. After a day of running all over NYC we swear by their Leg Lotion. It combines avocado, almond and chamomile to heal, soothe, and relax, while red vine leaves and horse chestnut increase circulation and strengthen veins. It’s the perfect cream for anyone constantly on the run. The Wellness Hand Cream in Wild Rose can be found packaged in a small round tin, making it perfect for your bag when your hands are on the move and in need of moisture.


Next time you are wandering the isles of your drug store, take an extra moment to discover some beauty finds of your own. The options abound!

Back to Top