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Editor's Picks

Our 6 Favorite Online Beauty Retailers

From flawlessly curated selections to informative resources to irresistible sales, these BWB-approved platforms are the not-so-hidden gems of the world wide web.


In light of the pandemic, team BWB spent most of 2020 surfing the internet for our beauty needs. Even as stores open back up this year, we’ve found some digital platforms that are permanent go-to destinations for our online shopping sprees. From flawlessly curated selections to informative resources to irresistible sales, these BWB-approved platforms are the not-so-hidden gems of the world wide web.

Grab your purse, and let’s go shopping! If you swipe your credit card along the bottom of your laptop screen, it’s almost like the real thing.

The Minimalist: Takamichi Beauty Room

Takamichi Beauty Room is unlike any other beauty store. With a one-of-a-kind selection of eco-conscious, self-care items from around the world, this is one of our favorite places to shop for gifts. When you can’t make it into the beautiful and cozy location in Gramercy Park, the online store is just as worthwhile. According to the website, the selection is built around the French world objet — “anything which is the cause or subject of a passion. Figuratively and most typically: the loved object.” 

And they certainly provide you with plenty of options to stimulate passion through the senses!

Favorite Brands: Ortigia, Hibi, Shabonda

Best Gift Idea: Ortigia Ambra Nera Glass Plate & Soap 

The Visionnaire: The Detox Market

Taking a stroll through the pages of The Detox Market will leave you with a smile on your face. And you can thank founder and CEO, Romain Gaillard, for that. Romain spotted the need to clean up the beauty industry long before consumers even realized how dangerous some of their everyday products were.

With an extensive list of banned ingredients, The Detox Market thoroughly vets and scrutinizes brands for you. As a result, you can shop comfortably knowing that the products are clean, safe and effective.

Favorite Brands: Innersense, Osea, Detox Mode

Best Gift Idea: Kosas Clean Start Set

The Trendsetter: SHEN Beauty

Shen’s founder Jessica Richards is an expert in finding everyone’s next beauty obsession. In other words, she is always ahead of the curve when it comes to finding the next breakout beauty brands. So, an e-shopping session at Shen is always a thrill!

Join shoppers from Manhattan, Europe, Asia and beyond for the latest and greatest in personal wellness.

Favorite Brands: Olverum, Westman Atelier, natureofthings 

Best Gift Idea: Decree Discovery Set

The One-Stop Shop: Sephora

This store staple developed an online shop that is equally impressive as their brick and mortar stores. As a result, they count among the businesses that kept strong sales even during the pandemic. Plenty of options, high quality brands, and a unique way of categorizing brands through hyper-specific categories.  

Favorite Brands: Supergoop!, Olaplex, Alpyn Beauty

Best Gift Idea: Nars Orgasm on the Beach Cheek Palette

The It Girl: Violet Grey 

For the absolute crème de la crème, look no further than Violet Grey’s trendy curation. Following what the retailer has coined, The Violet Code, every product that makes it onto the website is tried and tested by makeup artists, hair stylists, aestheticians and dermatologists. Rest assured, you probably won’t be returning anything anytime soon. Need more guidance? Check out The Violet Files for exclusive peeks into your favorite celebrities’ and influencers’ beauty bags.

Favorite Brands: Nécessaire, DeoDoc, Kevyn Aucoin 

Best Gift Idea: Augustinus Bader The Tandem Set

The Skin Doctor: Dermstore 

Shopping online at Dermstore is the second best thing to seeing a dermatologist. When it comes to skincare, your options are endless. As a beauty consumer, it is important to sift through all the scents and synthetics — and get straight to the high-quality, effective, & professional-strength products.

Founded by a dermatologist over two decades ago, Dermstore is a curated space for all things self-care. Whether your hair, skin or nails need a boost, this one-stop shop has a professional product made just for you.

Favorite Brands: EltaMD, ReFa, Leonor Greyl 

Best Gift Idea: Best of Dermstore The Essential Set

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