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Club BWB’s Beauty ID: Beautycounter

You have to be a powerhouse beauty brand to join Club BWB. Here are the fast facts about clean beauty showstopper, Beautycounter.

Beautycounter, meet Club BWB.

Club BWB is a sacred beauty space for the highest trending brands in the industry to date. We’re talking glamorous, ground-breaking, global empires with a woman of action on top. The beauty industry expands more and more each day, with businesses and brands of all sizes capitalizing on the low barrier of entry. While BWB loves supporting new brands & start-ups, we can’t help but marvel over the massive reach of the most popular beauty brands in the world. What’s their secret to sparkles and success? We’re checking Beauty IDs to find out.

So you’re a powerhouse beauty brand? Let’s see some identification, please! Club BWB is full of hot cups of English breakfast tea and plates of pain au chocolat. You won’t regret your exclusive rendezvous, and your beauty expertise is the only cost of entry!




Santa Monica, California


Gregg Renfrew


March 2013

Global Impact (number of followers):

415.2 K

$ Worth:

$400 million

Signature Product:

Countertime Tripeptide Radiance Serum

Newest Product:

Beyond Gloss (with responsibly sourced vanilla!)

Brand Mantra:

All beauty should be clean beauty, and beauty should be good for you! Beautycounter is the leader of a people-centered movement that is putting safer beauty and wellness products in the hands of everyone. In fact, Beautycounter has banned 1,800 ingredients (and counting!) from their many formulations. While Santa Claus has his naughty & nice list, Beautycounter has created their own iconic record: The Never List™.

As the founder of Beautycounter, Gregg Renfrew also chose a business model that would make clean beauty everyone’s business. Thanks to her network of independent consultants, Beautycounter empowers women and aspiring entrepreneurs to become leaders in the beauty industry — for the planet, for the people and for themselves.

Teresa Deely

Teresa Deely is a graduate from Columbia University with majors in English and Creative Writing. She is a freelance writer and marketing assistant working for clients in the wellness, jewelry, creative, and sports industries. She believes that one’s skin is yet another canvas and vehicle for art, and has loved styling her hair and applying makeup from a young age. Spending much of her time in educating youth and leading enrichment programs for children, she is highly motivated in discovering new ways to care for herself and sharing them with others.

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