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Club BWB’s Beauty ID: Anastasia Beverly Hills

You have to be a powerhouse beauty brand to join Club BWB. Here are the fast facts about beauty brow expert, Anastasia Beverly Hills.

Anastasia Beverly Hills, meet Club BWB.

Club BWB is a sacred beauty space for the highest trending brands in the industry to date. We’re talking glamorous, ground-breaking, global empires with a woman of action on top. The beauty industry expands more and more each day, with businesses and brands of all sizes capitalizing on the low barrier of entry. While BWB loves supporting new brands & start-ups, we can’t help but marvel over the massive reach of the most popular beauty brands in the world. What’s their secret to sparkles and success? We’re checking Beauty IDs to find out.

So you’re a powerhouse beauty brand? Let’s see some identification, please! Club BWB is full of hot cups of English breakfast tea and plates of pain au chocolat. You won’t regret your exclusive rendezvous, and your beauty expertise is the only cost of entry!


Anastasia Beverly Hills


Los Angeles, California


Anastasia Soare



Global Impact (number of followers):

20.3 million

$ Worth:

$1.2 billion

Signature Product:


Newest Product:

Brow Bae-sics Brow Kit

Brand Mantra:

A girl should be two things: who and what she wants.

So why build a beauty empire beginning with brows? The answer is simple: The Golden Ratio. According to founder Anastasia Soare, “Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” Several thinkers throughout history have theorized about the connection between mathematical proportion and beauty. Building upon the philosophies and theories of Pythagoras, Leonardo Da Vinci, and Albert Einstein, Anastasia Beverly Hills believes that brows are the key to alignment.

Step one to perfect brows is getting your hands on an ABH brow kit or some brow pomade. Step two is to plan your shape. Before you get right into shaping your brow, listen to what Anastasia has to say about the ideal brow placement: “Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris. Brows should end where the corner of the nostril connects with the outer corner of the eye.”

Teresa Deely

Teresa Deely is a graduate from Columbia University with majors in English and Creative Writing. She is a freelance writer and marketing assistant working for clients in the wellness, jewelry, creative, and sports industries. She believes that one’s skin is yet another canvas and vehicle for art, and has loved styling her hair and applying makeup from a young age. Spending much of her time in educating youth and leading enrichment programs for children, she is highly motivated in discovering new ways to care for herself and sharing them with others.

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