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Club BWB’s Beauty ID: Huda Beauty

You have to be a powerhouse beauty brand to join Club BWB. Here are the fast facts about the OG beauty influencer, Huda Beauty.

Huda Beauty, meet Club BWB.

Club BWB is a sacred beauty space for the highest trending brands in the industry to date. We’re talking glamorous, ground-breaking, global empires with a woman of action on top. The beauty industry expands more and more each day, with businesses and brands of all sizes capitalizing on the low barrier of entry. While BWB loves supporting new brands & start-ups, we can’t help but marvel over the massive reach of the most popular beauty brands in the world. What’s their secret to sparkles and success? We’re checking Beauty IDs to find out.

So you’re a powerhouse beauty brand? Let’s see some identification, please! Club BWB is full of hot cups of English breakfast tea and plates of pain au chocolat. You won’t regret your exclusive rendezvous, and your beauty expertise is the only cost of entry!


Huda Beauty


Dubai, United Arab Emirates


Huda Kattan



Global Impact (number of followers):

46 million

$ Worth:

$610 million

Signature Product:

The New Nude Eyeshadow Palette

Newest Product:

N.Y.M.P.H. All Over Highlighting Powder

Brand Mantra:

As the OG YouTube beauty influencer, Huda Beauty is all about responding to the needs of the consumer and uplifting fellow beauty brands. In fact, Huda built her online platform in order to make her beauty knowledge accessible to everyone — not just celebrities and make-up artists. On her website, Kattan describes her mission: “I knew that beauty sometimes felt a bit unattainable and cold and I really wanted to change that. Ultimately, became a place for people to feel beautiful and comfortable, and to share their own inspiration and thoughts around beauty.”

In addition to making information accessible, Huda also strives to make products affordable. Constantly innovating and filling the gaps of the beauty industry, Huda Beauty provides hot new products that everyone wants so that everyone can use them. Everyone deserves to use products that inspire and empower them. More importantly, everyone should be able to express themselves. Huda says it best: “Beauty is not about how much you spend, but how confident you feel, so that will always be the ultimate goal for us.”

Teresa Deely

Teresa Deely is a graduate from Columbia University with majors in English and Creative Writing. She is a freelance writer and marketing assistant working for clients in the wellness, jewelry, creative, and sports industries. She believes that one’s skin is yet another canvas and vehicle for art, and has loved styling her hair and applying makeup from a young age. Spending much of her time in educating youth and leading enrichment programs for children, she is highly motivated in discovering new ways to care for herself and sharing them with others.

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