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BWB Beauty Awards: The Inclusive Brands That Advocate for Beauty in All Shades

The inclusive brands spearheading new beauty horizons. 

Muah! We are so happy that the beauty industry has kissed their homogeneous days goodbye. So, au revoir to singular definitions of beauty and products fit for one demographic. Bonjour to inclusive beauty and wellness brands who challenge the limits of the industry more and more each day.

Feeling beautiful is a divine right for everyone of any skin color, age or sexual orientation. After all, the notion that everyone is beautiful in their own way continues to reign true. Further, it’s a BWB must that brands implement this universal truth into their personal philosophy and practices. Here are our top choices for inclusive brands spearheading new beauty horizons.

Glory Skincare

Firstly, Glory Skincare ticks all of BWB’s boxes. Led by a powerful group of women of color, the brand also specializes in clean beauty products. In other words, you’ll never find ingredients from the Toxic 20 list in their tailor-made formulations. Instead, bask in the glory of safe & personalized skincare from Glory Skincare. What gets better than that?


Founded by Sharon Chuter, Uoma (pronounced uh-mah) strives to rewrite the beauty industry with more inclusivity and diversity. In fact, this Nigerian-born founder caters her products to all skin shades. For example, the shades range from “Black Pearl” to “White Pearl.”

Freck Beauty

If you’re looking for a beauty brand that doesn’t go by the rules, it’s Freck Beauty. This fresh-faced brand offers multi-shades of color and rebellious it-girl undertones. Remember all the rules of what it means to be a clean beauty brand? Freck Beauty doesn’t, and we don’t either.

BX Glow

In truly innovative fashion, BX Glow Beauty combines exclusive HylaFresh technology with cannabis in its products. Looking for a brand made for those with an active lifestyle? BX Glow is open to everyone.


Struggling with pregnancy blues? Helping people through pregnancy is Everden’s top priority. For example, Everden formulated a skin-firming belly serum with pregnant bellies specifically in mind. Co-founded by Kimberley Ho, Everden creates a beauty space for pregnant women to feel beautiful like they deserve.


This game-changing tool exemplifies the power of an inclusive beauty industry. Latina makeup artist-turned-businesswoman, Rea Ann Silva, changed the beauty industry in all the best ways. As a result, you’ll hardly see a makeup professional without her sustainable invention.

Strange Bird

It’s always important to recognize that beauty is within. In other words, it’s more than just expensive serums. Tina Chow Rudolf understands this better than anyone. As such, her beauty brand merges her artistic background with her career as a therapist. According to her site, “true self-care is the practice of creating a life from which you don’t want to escape.”

Ah-Shi Beauty

Hailing all the way from the Navajo nation, Ahsaki Chachere is putting Indigenous beauty on the map. Her beauty store offers beautiful cruelty-free and vegan products. Additionally, she helps cultivate generational wealth within her own Indigenous community by employing and mentoring them.


When Diana Read struggled to find natural hair products for her fine Asian hair, she took matters into her own hands. As a result, she began developing her own haircare brand. MO MI By Modern Minerals is a haircare brand that uses plant and adaptogen-based ingredients. Finally, a brand that fully understands how hair can be the superstar of your day-to-day look.

Isiah S. Magsino

Isiah Magsino ventured from the West Coast to NYC to study and pursue a career in journalism. He began his career during his senior year at Fordham University, covering fashion parties for Vogue, and has since ventured into other realms such as luxury travel and wellness. Isiah believes in curating one’s life properly and strives to cultivate a life filled with beauty, patience, and mindfulness.

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