Reformation
The eco-friendly clothing brand is changing fashion forever.
Reformation is a brand that continues to show how eco-friendly can also be body-friendly, and being kind to the planet can also be kind to your curves. They prove that it’s possible to, as their official motto states, “make killer clothes that don’t kill the environment.”
The increasingly popular line was created by former model and entrepreneur Yael Aflalo in 2009 and has catapulted to success ever since. One click on their website and you’ll notice their just-in items are already marked as waitlisted or sold out.
Since their start, the fashion brand has built up a loyal following with big stars like Taylor Swift, Rihanna, Lena Dunham and brand investor Karlie Kloss. As their success has grown, they have opened three locations in New York and L.A. and are expanding to San Francisco and Chicago.
Though their fabrics are thick and their dresses flowy, Reformation is incredibly transparent when it comes to how their clothes are made.
They track their environmental footprint by adding up the pounds of carbon dioxide emitted, gallons of water used and pounds of waste generated in the creation of their products. They then compare that number to the footprint most U.S. clothing companies make, illustrating just how much they are helping the environment. They share this info on every product page on their website.
Not only that, but about 40% of their clothes are made from vintage or deadstock to save them from a fate of death by landfill.
A lot of their clothing is made from Tencel, an eco-friendly and body-flattering fabric that comes from eucalyptus trees.
A lot of their clothing is made from Tencel, an eco-friendly and body-flattering fabric that comes from eucalyptus trees. They also use greywater and energy-efficient power in their factories, while using tote bags and recycled hangers in their stores.
In exchange for the emissions and water used in the creation of their clothing, the company helps plant forests, invests in clean water solutions and purchases landfill gas offsets.
Though they admit to not being 100% perfectly eco-friendly, they pride themselves in their honesty about how they make their clothes. This company wants consumers to make conscious choices. In the meantime, in exchange for the emissions and water used in the creation of their clothing, the company helps plant forest, invests in clean water solutions and purchases landfill gas offsets.
Most importantly, the tree-hugging fabrics and designs are also body-hugging and figure-friendly. Fans of the brand note the clothing’s comfort and breathability. They’re known for their maxi wrap dresses, off-the-shoulder crop tops and jumpsuits that are designed to fit all body types. The future of fashion has never been more exciting.
Rebecca Leffler is a Paris-based writer and journalist who, after a career as the French correspondent for The Hollywood Reporter and as a film critic on Canal+, traded red carpets for green smoothies. She’s written five books about healthy lifestyle from Paris to NYC and beyond, including Très Green, Très Clean, Très Chic: Eat (and Live!) the New French way with plant-based, gluten-free recipes for every season, and most recently Le Nouveau Manuel de la Cuisine Végétale. Rebecca has pioneered the “vegolution” in Paris, where she continues to organize events focusing on healthy eating, yoga and la vie en rose… And green! You can keep up with Rebecca on Instagram!
