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Valmont’s Purity Face Cleansing Line is an Evening Ritual Dream

A step-by step guide to double cleansing and more.

Great skin essentially starts with two steps: cleanse and cleanse. The good ol’ double cleansing technique brings benefits aplenty—a dewy, fresh-faced glow, to name one. Recently, Swiss skincare brand Valmont has launched a line of nine ultra luxe cleansers that reminds us of the importance (and joy) of a self-care moment.

We caught up with BWB’s founder and editor, Clémence von Mueffling, at home, where she gives the Purity line a try. Valmont products target the skin’s ecosystem by promoting a healthy and balanced microbiome. How so? Swiss glacial water and selected probiotics play a large role! The active ingredients in each product include super gentle water from the Arolla Glacier, which rises to an altitude of over 2,000 meters in the heart of the Swiss Alps; this boosts skin metabolism and also stimulates natural defense systems. The pro-beautics and pre-beautics “strengthen the microbiome of your skin,” says von Mueffling, “The result is a healthier and more balanced complexion.” It’s all about cleansing better and the products are designed to offer results that last.

Here, she breaks down the step-by-step evening facial cleansing process for both younger and more mature skin types.


Bi-Falls is an effective eye makeup remover to begin your regimen no matter what your age is. Packaged in a matte glass bottle and gold cap, the turquoise dual-phase formula is as gentle as it is strong. Swipe off even the most hard-to-remove mascara in a cinch. To do so, generously apply the product on two soft cotton pads. Place the pads on your eyes and fold your eyelashes back against your upper eyelid (just as you would do for an eyelash curler). Hold it down for a few seconds and let the formula do its job. Finish by performing light circular motions using the cotton pads to clean off any last traces of eye makeup.

For Younger Skin

Icy Falls

Especially in the middle of summer when the weather heats up, Icy Falls is sure to come to your rescue. The cleanser works for all skin types, especially the dehydrated set. The aqua blue jelly formula is designed for those who sport the no-makeup-makeup look. Massage the product all over the skin (don’t forget your décolletage!). This easily removes makeup, SPF, pollution, and impurities.

Bubble Falls

Like the name implies, this product is like a bubble bath—for your face. Great for combination skin, the foam is silky to the touch and lathers up to to be rich and dense. Another benefit: It’s formulated without sulfates and cleanses the epidermis without removing the natural protective film.

Vital Falls

This soothing energizing face tonic is like no other. In addition to Valmont’s glacial spring water, its active ingredients include chamomile extract (a calming decongestant) and witch hazel extract (an astringent, which tones the blood capillaries) and calendula extract (a soothing anti-inflammatory). Vital Falls removes the very last trace of any impurities. Following this step, von Mueffling recommends to gently apply pressure to your face using your fingers, which will activate the circulation as well as help the product penetrate into the skin.

For Mature Skin

Wonder Falls

This one’s particularly effective if you wear heavy “full-glam” makeup. A rich, creamy texture, the Wonder Falls cleansing cream turns into a fine oil upon application—so silky, so smooth. It works “wonders” for those with particularly dry skin as it deeply hydrates. Before moving on to the second step of cleansing, use a wet terry cloth to remove excess product and carry on.

Fluid Falls

If you’re a Valmont devotee, you may be familiar with the makeup removal milk, White Falls. The hero product now goes by the name Fluid Falls and is equally as effective as the classic. Apply the smooth, light formula on a cotton pad to remove any lingering makeup.

Aqua Falls

If you’re in a crunch for time, just reach for this all-in-one solution. It’s targeted for those who go easy on the makeup and works for all skin types, particularly sensitive. Using a cotton pad, apply it on your face and don’t forget your décolletage! No rinsing is required for this one, just sit back, relax, and enjoy the rest of your night!

P.S. To take your skincare to another level, a weekly treatment of exfoliation and purification is key.

Face Exfoliant

Not only does this scrub feel divine and invigorating, but the rich cream is also speckled with fine Quartz crystals that eliminate tiny impurities invisible to the naked eye. The product aims to soften the epidermis as well as even out skin texture. A luxurious treat to end a hectic day.

Purifying Pack

Wrap up your routine with a green clay mask to absorb impurities and purify your skin. Whether you have oily or combination skin, this one’s for you. Apply a thick layer on slightly damp skin and leave on for 20 minutes while you catch up on the latest book on your nightstand. Other key ingredients in the mask include black silt, burdock extract, and pink seaweed extract. As a team, they work to absorb toxins, regulate sebum secretions, and refine your skin texture.

Overall, this routine is more than just about boosting skin health—it’s also about incorporating a zen moment to promote relaxation. The PM hours are when the skin regenerates itself most, which is just another reason to repeat the routine every evening. The best part of all is waking up to a fresh glow the next morning!

Wendy Sy

Wendy Sy is a fashion, beauty, and lifestyle writer based in New York City. In addition to her editorial website, Style Meets Story, her work has been featured in Allure, Avenue Magazine, InStyle, and more. When she’s not brainstorming ideas for upcoming articles, you can find her spending countless hours searching for lost treasures at vintage shops. Photo by Sophie Elgort.

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