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Club BWB’s Beauty ID: Tatcha

You have to be a powerhouse beauty brand to join Club BWB. Here are the fast facts about the simple & gentle skincare savior, Tatcha.

Tatcha, meet Club BWB.

Club BWB is a sacred beauty space for the highest trending brands in the industry to date. We’re talking glamorous, ground-breaking, global empires with a woman of action on top. The beauty industry expands more and more each day, with businesses and brands of all sizes capitalizing on the low barrier of entry. While BWB loves supporting new brands & start-ups, we can’t help but marvel over the massive reach of the most popular beauty brands in the world. What’s their secret to sparkles and success? We’re checking Beauty IDs to find out.

So you’re a powerhouse beauty brand? Let’s see some identification, please! Club BWB is full of hot cups of English breakfast tea and plates of pain au chocolat. You won’t regret your exclusive rendezvous, and your beauty expertise is the only cost of entry!




San Francisco, CA


Victoria Tsai



Global Impact (number of followers):

1.1 million

$ Worth:

$500 million

Signature Product:

Luminous Dewy Skin Mist

Newest Product:

The Rice Wash Soft Cream Cleanser

Brand Mantra:

When it comes to beauty, less is more. When it comes to Tatcha, simplicity and authenticity take precedent.

While Tatcha’s HQ is in San Francisco, the real story begins in Japan. After working for large corporations for over a decade, Victoria took interest in clean beauty when she developed acute dermatitis. After meeting a modern day geisha and encountering the oldest book of beauty in Japan, she decided to build a company that would embody similar values. Tatcha quickly became a cornerstone of gentle, safe skincare and beauty that extended from the body to the mind, soul and spirit. Every Tatcha purchase funds education for young women across Asia and Africa through Room to Read.

Most recently, Tatcha is bringing their world of calm self-care to the virtual world through their very own island on Animal Crossing. Explore Tatchaland for a little fun and skincare retail like you’ve never seen it before.

Teresa Deely

Teresa Deely is a graduate from Columbia University with majors in English and Creative Writing. She is a freelance writer and marketing assistant working for clients in the wellness, jewelry, creative, and sports industries. She believes that one’s skin is yet another canvas and vehicle for art, and has loved styling her hair and applying makeup from a young age. Spending much of her time in educating youth and leading enrichment programs for children, she is highly motivated in discovering new ways to care for herself and sharing them with others.

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