Following the launch of our e-magazine we are please to be featured in CP’s website.
Clemence Von Mueffling. Founder BWB.
-Where do you live?
New York!
-What do you love the most in New York?
The people: their enthusiasm and great energy.-Could you tell us about your new site Beauty and Well Being? How long did you work on this project? Could you tell us some exciting topics you are going to cover?

BWB was launched on May 1st 2014. I started to work in that project after the summer.
After many years working for iconic beauty brands I then became a beauty journalist, a very natural transition as both my mother and grandmother were beauty editors at the prestigious French Vogue.
My insight and intuition of emerging trends led me to want to start my own publication.
There so much information that saturate our screens that I wanted to create BWB to offer a carefully edited space.
Here you will find the makeup trends, the products that can make a difference, tips on subjects as varied as nutrition and exercise as well as recipes and book reviews.

This week we covered Beauty routine in your 20’s, 40’s and 60’s; a spotlight on the natural nail polish Kure Bazaar, a profile of Caudalie’s director Mathilde Thomas, research on the nefarious impact of soft drinks and parabens….  And that is just for starters!

-How could you describe St Barths in 3 words?
Fabulous colors everywhere!
fabulous french food!
Peaceful time with my books on the beach!
-Your next travel?
L.A and San Francisco to learn more on the new trends from the West Coast! Nutrition, natural skincare and make-up!